A lot of factors play into prop lift. An exaggerated tongue ( lead area of the blade close to the hub ) can lift the transom as it "slaps" into the water. A relatively flat blade profile from hub to outer edge can "spill" water off the side of the blade, and force it up ( in the air ) and down ( in the water ). Whatever the rooster tail is doing above, the water is doing the same below, in this case causing the transom to lift. A shallow rake angle ( trailing edge of blade to the hub ) can also cause water to be pushed up rather than back. Star tip ( cleaver props ) are usually considered lifting, while choppers ( rounded tips ) tend to be less lifting. But like most things there are no hard and fast rules, as they can both be one or the other.
In most cases a lifting prop can be bent/cut to eliminate some lift, but it's harder to go the other way.